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Targeted roundtables
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What are targeted roundtables?

Targeted roundtables give partners the opportunity to position themselves as experts in an industry of their choice, engaging with a small group of up to six attendees in a casual but exclusive environment, targeted to specific attendees based on the partner’s preferences. Targeted roundtables run live online and can also be viewed by spectators in an audience.

Each roundtable is an open, live discussion on a specific topic chosen by the partner. Roundtables run for 45 minutes. 

Targeted roundtables are invite-only. Your Partner Success manager will work with you on selecting the right participants. When an attendee signs up for a roundtable, they agree to share their details (name and company name) with the partner.

What is included as part of your targeted roundtable package?

  • 45-minute live discussion
  • Exclusive invite to target audience
  • Real-time interaction with participants
  • Logo on a dedicated roundtable web page
  • Spectator viewership
  • Push notification to confirmed attendees
  • Feature in the web app schedule
Deadlines and forms

Please submit this form, containing your title, synopsis, and host details to your partner success manager by Friday, March 26.

All content is subject to approval by the Collision copy team.

Your preferred roundtable time slot can be booked here.

Your partner success manager will inform you once your roundtable title and synopsis have been approved and scheduled by the Collision team.

Curating an incredible roundtable synopsis
  • Avoid sales pitches at all costs. Attendees don’t like them, and they don’t work. Roundtables are an opportunity to position yourself as an expert. Curated, engaging, high-quality, topical content is a must.
  • Try to keep your synopsis short and gripping with a “hook” question underpinning it. Example: Will AI change how we do business?
  • Please note that the roundtable title has a 55-character limit and the synopsis has a 200-character limit.
  • Please advise your roundtable host to complete their app profile as far in advance as possible, so that they are visible to participating attendees.
  • Please read our general content guidelines here.
Examples of previous roundtables

You can find some examples of previous targeted roundtables led by partners below:

 

  • Beyond the hype: How will you be working in 2025? – hosted by Siemens

Is the office as we know it dead? Will flexible working live up to the hype? And what will be the long-term impact on people, business and society as we redefine the future of work? Let’s discuss.

 

  • How to make autonomous multidisciplinary teams work – hosted by CI&T

Cross-functional teams are one of those simple and powerful concepts that, nevertheless, has a very hard implementation. Join this session to discuss the main pitfalls inherent in getting cross-functional teams to deliver on their promise of speed and creativity.

 

  • Technology innovation: Incubating the future – hosted by Accenture

This roundtable will address what works well and what does not. What ideas are put in the drawer and which really add value? How do you get beyond the proof of technology to scale and transform your enterprise? Get a glance at what else is now on the technology radar.

 

  • Giants awake! The digital path towards the new consumer – hosted by GALP 

Large traditional businesses are allying to the tech ecosystem to pursue digital transformation. The challenge is clear: adapt to new client and consumer demands and be ahead in the race.

 

  • How startups leverage search for audience insights – hosted by Microsoft 

Search is the ultimate expression of a consumer’s interest. Beyond the potential as a performance marketing channel, how can startups leverage search for insights on their market opportunity?

Leading a successful roundtable

What does leading a roundtable entail? 

The role of a roundtable host is to engage with a small group of attendees on a specific topic and facilitate an open conversation around it, live online. 

The host has to steer the conversation in the right direction and has to ensure that the session runs smoothly. This is an interactive discussion and all attendees should be encouraged to participate. As the moderator of the discussion, the host’s role is not to deliver a presentation on the topic but to facilitate an open environment where participants can be comfortable sharing their own thoughts and opinions. Questions by the host are a great way to assist the flow of the conversation.

Please see our host info pack  for more information.

Roundtable structure

Duration: 45 minutes

Capacity: Maximum of 6 active video participants, including the host.  

Audience: Collision attendees who did not RSVP can watch the roundtable but will not have access to join with video or audio, only the chat function. 

Location: The roundtable is a virtual room on our web app. Once the host logs into the app, they should click the calendar icon on the top right of their screen, select the roundtable and click on the “join conversation” button.  

Set up: All your host needs is a ticket and a webcam. A member of our team (staff moderator) will be in the roundtable prior to the session to meet the host and to ensure everything is good to go. The staff moderator will be present for the duration of the roundtable.  

Preparation: There is no need to prepare a presentation or slides for the roundtable discussion.

Online roundtable etiquette

Below are a few points on good online roundtable etiquette:

  • Hosts should join the session 15 minutes in advance. 
  • Introduce the topic and ensure everyone has an opportunity to contribute.
  • Formal introductions are not required. Roundtables should be kept casual and should not go over  45 minutes. If introductions are necessary, please ensure that they take no longer than a two minutes at the beginning of the session. 
  • Allow time for questions from attendees. The roundtable should be interactive.
  • Please mute yourself when not speaking and be conscious of others.
  • Choose appropriate setup (laptop/desktop with webcam required). Avoid loud spaces. Surrounding noise can be picked up by your microphone. Set yourself up in a quiet place where you won’t be disturbed and put your devices on airplane mode to avoid interruptions.
  • Dress appropriately and frame the camera in correct lighting.
  • Be comfortable and have everything you need around you.
  • At the end of the roundtable, summarise the conversation with key takeaways.
  • We encourage you to get in touch with the other active participants in advance of the session and share the main questions you plan to address during the roundtable.
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